Overwhelming Media Influence




It’s an almost undisputed statement that MEDIA, world over, is THE most powerful and influential role player of our times. Back in August 1997 when the paparazzi chased Princess Diana and Dodi Fayed’s car in Paris leading to a fatal crash – it resulted in widespread furore. Everyone questioned the ways and means used by modern caretakers of media in achieving their objectives and in gathering news, more often material for idle gossip.


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